March 8: What Is An Employer Brand and Why Is It So Important?




Your employer brand is your internal company’s reputation as an employer and describes the value working at your company brings to employees.

It’s exceptionally difficult to find, attract, hire, and retain staff in today’s hiring environment. Most employers are no longer just competing locally for talent, but also on a national scale. Your employer brand is fundamental to attracting, retaining, and engaging top talent. Your brand is more than your benefits package, it’s your employee value proposition (EVP). It is what differentiates your company from your competitors and makes you stand out as a great place to work. Building a strong employer brand is all about storytelling — and your ability to live up to that story.

This webinar will explore ways that an organization can be genuine in its approach to candidates and to employees so that it accurately reflects the reality of the workplace.

Learning Objectives

  • What is an employer brand? Defining the differences between client-facing brand and internal employer brand
  • Asking yourself the critical question, “Why would someone want to work here?”
  • The importance of reviewing your employer brand from an employee perspective
  • Building your employee branding toolkit
  • Getting the word out – how to frame your messaging and culture to internal employees and job seekers
  • Define your core values; what do you stand for as an employer
  • Keeping your finger on the pulse of your environment